Inbound Marketing for NGOs

Today’s rapidly changing business environment challenges marketers to really think about and develop new ways to reach their audience. In the same way, NGOs must adopt these new practices such as inbound marketing to achieve their goals of fundraising, volunteer support, and awareness. Inbound marketing is all about personalisation and clever technology. Using inbound as your primary methodology allows you …


Marketing automation trends make it personal in 2018

Marketing Automation Trends Make It Personal In 2018

According to estimates, in 2018 worldwide spending on marketing automation software will hit R398 billion, and that number is expected to increase in the years to come as more companies begin embracing marketing automation as a whole. Credit goes to companies like SharpSpring and HubSpot Software which give marketers the ability to create highly effective digital marketing programs that were …