As marketers, we are often asked what is the future of email marketing and is it still relevant in 2018? The short answer is yes. It is quite simple really, email marketing is a vital and an effective communications channel in most marketing strategies. That brings us to the next question, how much value does it really bring to your …
According to estimates, in 2018 worldwide spending on marketing automation software will hit R398 billion, and that number is expected to increase in the years to come as more companies begin embracing marketing automation as a whole. Credit goes to companies like SharpSpring and HubSpot Software which give marketers the ability to create highly effective digital marketing programs that were …