Marketing Archives

Personalise Your Marketing With Dynamic Content

There has been lots of buzz recently about dynamic content but what is it really? How does it work and what can you do to apply it to your marketing? We decided to tackle this issue in this week’s blog. What is dynamic content? Dynamic content refers to elements of a website or email that change depending on a user’s …

Is Email Marketing Dead?

As marketers, we are often asked what is the future of email marketing and is it still relevant in 2018? The short answer is yes. It is quite simple really, email marketing is a vital and an effective communications channel in most marketing strategies. That brings us to the next question, how much value does it really bring to your …